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2005 Annual Report on China's Sportswear Industry

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2005 Annual Report on China's Sportswear Industry

  • 【報告編號】: 3296
  • 【最新修訂】: 2005年12月06日
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報告目錄

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2005 Annual Report on China's Sportswear Industry

The first part Relevant definitions and investment characteristics
Chapter one Relevant definitions and investment characteristics of sportswear market 23
Section one Relevant definition and classification of sportswear market 23
First, concept of sportswear 23
Second, the kinds of sportswear 26
Section two Characteristic of the sportswear 27
Section three Investment characteristic of sportswear market 32
First, definition of sportswear trade 32
Second, investment characteristic of sportswear trade 32

The second part Analysis of current situation of the development of market
Chapter two Current situation of the development of sportswear market 38
Section one Analysis of current situation of the development of trade of sporting goods of our country 38
First, current situation of the development of sporting goods industry of our country 39
Second, seize the opportunity, promote the industry of the sporting goods to shift 43
Third, new growth engines of sport of our country 44
Fourth, choose the breach, hit out the international market voluntarily 46
Fifth, thinking of development of sporting goods industry of our country after " entry to WTO " 49
Section two Development overview of sportswear market of the world 54
First , the current situation and state of development of sportswear market of the world 54
Second, distribution pattern of sportswear market of the world 57
Third, analysis of the surface fabric of many kinds of sportswears 59
Section three Current situation of development of Chinese sportswear market 64
First, development analysis of sportswear and cansualwear trade of our country 64
Second, development characteristic of Chinese sportswear market of the present stage 65
Third, the distributed pattern of Chinese sportswear 77
Four, 2004-2005 Antaual Chinese sportswear marketing analysis 81
Fifth, existing problem and development of Chinese sportswear market 85
Section four Disparity of domestic brand and the world brand of sportswear 90
First, the advertisement advocates being exaggerating, the marketing tactics are single 91
Second, lack effective brand strategical planning 92
Third, technology lacks innovation , function interests are not strong 93
Fourth, the product line is too long, lack the professional and leading products 94
Fifth, the sports brand is supported , lack the communicate with the goal colony in an all-round way 95
Sixth, the design is single , the style is upgraded too slow, the craft lags behind and does not unify with the specification 96

Chapter three Imports and exports analysis of Chinese sportswear 97
Section one The imported analysis of Chinese sportswear 99
First, sportswear import situation 99
Second, import situation of sports shoes 101
Section two The export analysis of Chinese sportswear 102
First, sportswear export situation 102
Second, export situation of sports shoes 104
Third, competitiveness analysis of international and Chinese market of sportswear and sports shoes 104
Fourth, the exports existing problem and counter-measure of sportswear of our country 106
Section three The trade barrier and counter-measure of Chinese sportswear exports 109
First, the Chinese sportswear exports trade barrier analysis 109
Second, countermeasure that Chinese sportswear enterprises expand export 110
Third, the tactics analysis that how to deal with the export trade barrier of sportswear 114
Fourth, enterprise's export faces the new-type trade barrier 117

Chapter four Main analysis of export market of the Chinese sportswear 119
Section one Japanese sportswear market in 2004-2005 119
First, analyse the Japanese clothing market situation, open up the new thinking to Japanese 119
Second, Japanese sportswear market in 2004-2005 120
Third, demand trend of the products of 2004 - 2005 of sportswear 122
Fourth, Japanese sportswear surface fabric market 123
Section two North American sportswear market 124
First, 2004-2005 Antaual American sportswear market 124
Second, 2000-2004 Antaual Canadian sportswear market 135
Section three European Union and British sportswear market 145
First , European Union clothing , sportswear market analysis 145
Second, German sportswear market 152
Third, French sportswear market 154
Fourth, Italian sportswear market 160
Section four British sportswear market in 2002-2004 161
First, British sportswear fashion trend 161
Second, British sportswear market situation 161
Third, British resident's sportswear consumption habit 163
Fourth, prospect of British sportswear market of 2005 164
Fifth, the women's clothing of British sportswear market show one's talent in 2004 164
Sixth, seven major tendencies of the British clothing market at present 167
Section five Sportswear markets of other countries 174
First, S.Korean sportswear market 174
Second, Australian sportswear market 176
Third, Russian sportswear market 182

Chapter five Requirement forecasting of sportswear market 187
Section one Prediction that the sportswear market demand in the world 187
First, the sportswear market of the world increases year by year 187
Second, the sportswear trade develops pattern of the world the new change arises in the future 192
Third, demand analysis of outdoor sportswear 192
Fourth, the sporting goods cast the sight on the woman 197
Section two The development and supply trend of the world sportswear and surface fabric 199
First, popular tendency of sportswear in 2005-2006 199
Second, developing direction of the sportswear surface fabric 201
Third, In 2005-2006 sportswear surface fabric fashion trend 202
Section three Factor influencing demand of the sportswear 205
First, the main factor which influences the demand of sportswears to guide that the product is subdivided 205
Second, the second main factor analysis of the influence demand 205
Third , the most direct motive force of consumers' demand 206
Section four Scale of demand and predicting of the Chinese sportswear market 207
First, sports consumption expenditure change of the national family 207
Second, sports consumption expenditure structure of the national family 209
Third, Scale of demand and predicting of sportswear market of our country 211
Fourth , it is still obvious to the export advantage 214
Fifth, the domestic market potential is enormous 214
Sixth, Supply and demand analysis of the staple of the first half of 2005 214

Chapter six Consumers analyse 217
Section one The subdivision of the consumer's market of the sportswear 217
First , market subdivision and goal consuming groups of the sportswear 217
Second, population subdivide and structure of sportswear market of our country 218
Third, age subdivision and consumption structure of the sportswear market 220
Fourth, the subdivisional market of consumer's interests and consumption structure of sportswear market 223
Fifth,the subdivisional market of the position and sportswear market 224
Section two Young and middle-aged consumer's market analysis of goal market 226
First, composition analysis of the young and the middle aged of consuming groups of goal 226
Second, the investigation and analysis of the teenagers' sportswear at the end of 2004 to the beginning of 2005 228
Section three The consumption and analysis of students and school sportswear 238
First, the current situation of 2004 student's sportswear consumption 238
Second, the sporting goods of school of one province has been investigated and analysed at the beginning of 2004 241
Section four The factor which influence consumers to buy of the sportswear 251
First, consumer's own factor 252
Second, social factor 253
Third , the factor of enterprises and products 254
Section five The analysis of the consumers' partiality 257
First, the partiality of price 257
Second, the partiality of brand 259
Third, the partiality of color 262
Section six Impact on sportswear consumption of consumer's income 264
First, Synchronous of the sportwear consumption and the consumer's growth in earningsing 264
Second , the situation of sportwear consumption and the economic income of different professional consumers 264
Section seven Consumer's cognition of our country with international sportswear brand 266
First, consumer's cognition of sportswear brand 268
Second, consumer's cognition of sports shoes brand 268
Third, brand ideal image spokesman of the sportswear in consumer's mind 270

Chapter seven Marketing channel analysis of the sportswear 271
Section one The composing of domestic marketing channel of Chinese sportswear 271
First, the large-scale market / department store 271
Second, the ordinary market / clothes shop 271
Third,Monopolized shop of the sportswear 272
Fourth , market , supermarket and chain store 272
Fifth, wholesale market 272
Sixth, mailorder 273
Seventh, online spending 273
Section two Reference of the system of marketing channel of the foreign sportswear 274
First,the analysis and reference of the retail way of the sportswear in U.S.A. 274
Second, quick retail mode of U.S.A. 285
Third, retail way of the Canadian sportswear market 291
Section three Way in which Chinese sportswear enterprises explore world market 292
First, way that the sportswear can be reference 292
Second, way that the sportswear explores world market 293
Section four Famous sportswear enterprises explore world market the way can be reference 301
First, sport enterprises draw lessons from Li Ning and open up the national market of Russia 301
Second, sport enterprises draw lessons from the American sport playshoes and expand the European market 309
Third, the sportswear draws lessons from the Italian sport dress --Listing case of Lotto Guangzhou 312

Chapter eight Market analysis of the sportswear 322
Section one Comparative research of the sportswear market of the urban of western and eastern 322
First, current situation of urbanite's sports consumption of the western and eastern 322
Second, the limitative factor analysis of urbanite's sportswear consumption 325
Section two Sportswear market analysis of Beijing 327
First, capacity of sportswear market of Beijing 327
Second, sportswear marketing channel of Beijing 332
Third, sportswear brand competition situation of Beijing 333
Fourth, the analysis of the new idea of consumption in Beijing in 2004 334
Section three Sportswear market analysis of Shanghai 335
First , the social economic major indicator and sports consumption current situation of Shanghai 335
Second, marketing channel analysis of Shanghai sportswear 337
Third, Shanghai sportswear is prone to " recreation " 338
Section four Sportswear market analysis of Guangzhou 339
First, sportswear market scale of Guangzhou 339
Second, The situation that the consumer in Guangzhou buy the sportswears 342
Third, competition situation of sportswear brand in Guangzhou 346
Fourth, sportswear marketing channel of Guangzhou 348
Section five Sportswear market analysis of Chengdu 349
First, the scale state analysis of Chengdu sportswear market 349
Second, sportswear market competition state of Chengdu 352

The third part Pattern analysis of the competition
Chapter nine Market competition pattern of the sportswear 354
Section one Competition pattern of the sportswear market of the world of 2004 354
First, the sportswear market of the world will stand like the legs of a tripod in 2004 354
Second, 2002- 200 American sports shoes market competition rise one after another 355
Section two the competition state analysis of Chinese sportswear market of 2004 362
First , the leading brand and occupation rate of market of the Chinese sportswear of 2004 362
Second, market competition state of the domestic brand on the Chinese market of 2004 364
Section three Micro competition situation analysis of Chinese sportswear trade 376
First, the distributed pattern competition of Chinese sportswear 376
Second, brand competition analysis of sportswear market 377
Third, advertising competition analysis of sportswear market 383
Fourth, products competition analysis of sportswear market 386
Fifth, the competition analysis of sportswear marketing 389
Sixth, Chinese sport marketing only one shallow fashion 396

Chapter ten Brand analysis of the international famous sportswear 398
Section one Nike 398
First, brief introduction of Nike and operation of Nike of 2004 398
Second , the condition and profit state of sales over the years of Nike 399
Third, Global operation state and sales situation of Nike in the whole world 401
Fourth, condition of sales of the sports goods of Nike of 2004 402
Fifth, Nike's development strategy of 2004-2005 403
Sixth, Nike shows one's own scientific and technological advantage 405
Section two Adidas 406
First, brief introduction of Adidas Company 406
Second, developing history of Adidas 408
Third, marketing tactics of Adidas 411
Fourth, the tactics of market of Adidas are imitated by other companies 415
Fifth, fault of Adidas Company - -Question analysis 421
Sixth, 2005 Adidas Company in Renaissance 423
Section three Reebbk 425
First , the international company of Reebbk and 2004 product profile 425
Second, market situation over the years of Reebbk company 429
Third, enterprise's administrative system of Reebbk --The clothing retails POS administrative system 431
Fourth, the way which Reebbk opens up Chinese market 432
Fifth, social marketing of Reebbk 438
Section four Converse 440
First, the brand introduction of Converse 440
Second, Converse open up China 441
Third, the Chinese market of Converse in 2004 and the Competition pattern with Chinese brand Li Ning 446
Fourth,The tactics of Converse in Chinese market of 2005 450

Chapter eleven Analysis of the Chinese outstanding sportswear enterprises 453
Section one Li Ning 453


報告描述

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The China sportwear industry unprecedented prosperity, the competition also develops along with it intensely. Along with the economical development and the lives of the people level enhancement, our country inhabitant sportwear consumption level gradually will grow, also our country sportwear will have the stronger competitive ability in the international market, the sportwear industry prospects for development is attractive. Facing this attractive market, how should our country sportwear enterprise struggle.
This research report report has analyzed the China sportwear market development present situation and the development characteristic, the sportwear sale situation, the sportwear with emphasis produces the regional distribution situation, the sportwear import and export situation, the China sportwear market competition pattern, the sportwear market development tendency and so on. Thoroughly has analyzed the Olympics clothing demand overall scale and the European and American various countries demand special details. Also thoroughly has analyzed the China sportwear market overall demand scale, and to local the and so on Beijing, Shanghai, Guangzhou and Chengdu sportwear market entered a more further analysis. At the same time, in view of the sportwear profession present situation, has made the related forecast to the Olympics clothing market development tendency as well as the future Olympics clothing market hot topic. This report in the union concerned expert, in the massive thorough investigation situation, at present the sportwear favorite for investors question as well as the sportwear the development tendency has future made the constructive forecast to our country. Moreover, in the foundation which summarizes to the sportwear enterprise market strategy proposed the new action, provides the strategic aspect for the new market competition the instruction.

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