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Research and Investment Forecast Evaluation of Toothpaste Market in China, 2011-2015 (Chinese Version)

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Research and Investment Forecast Evaluation of Toothpaste Market in China, 2011-2015 (Chinese Version)

  • 【報告編號】: 296309
  • 【最新修訂】: 2012年05月07日
  • 【關 鍵 字】: Toothpaste
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Research and Investment Forecast Evaluation of Toothpaste Market in China, 2011-2015 (Chinese Version)

"Chapter I. Status Quo of Industrial Development

1. Overview of Toothpaste Industry
  1.1 Definition and Classification
     1.1.1 Definition
     1.1.2 Characteristic
  1.2 Maturity Grade Analysis of Global Toothpaste Industrial Development 
     1.2.1 Market Maturity Grade Comparison between Home and Abroad
     1.2.2 Maturity Grade Analysis of Toothpaste Industry and Sub-industries 

2. Development of Global Toothpaste Industry
 2.1 Analysis of Global Toothpaste Market
2.2 Characteristics of Toothpaste Market in Major Countries

3. Development Status Quo of China’s Toothpaste Industry
   3.1 Development Status Quo of China’s Toothpaste Industry  
       3.1.1 Development Status Quo of Toothpaste Industrial Brand
       3.1.2 Status Quo of Toothpaste Industrial Consumer Market
       3.1.3 Consumption Level of Toothpaste Market
   3.2 Development Situation of Toothpaste Industry from 2009 to 2011
   3.3 Operation of Toothpaste Industry from 2009 to 2011
       3.1.1 Profit of Toothpaste Industry from 2010 to 2011
       3.1.2 Production and Marketing of Toothpaste Industry from 2010 to 2011
   3.4 Analysis and Thinking about China’s Toothpaste Market

4. Research on China’s Toothpaste Market Development
4.1 Research on China’s Toothpaste Market Development in 2010
4.2 Market Situation of China’s Toothpaste Industry in 2011
4.3 Development Characteristic of China’s Toothpaste Market in 2012

5. Consumer Survey of China’s Toothpaste Market
   5.1 Consumer Survey of China’s Toothpaste Market Consumption in 2010
       5.1.1 Overall Market Share
       5.1.2 Marker Share in Key Cities
       5.1.3 Used Rate Analysis
       5.1.4 Toothpaste Types in Use
       5.1.5 Toothpaste Using Quantity within Half a Year (150g Pack)  
       5.1.6 Purchasing Place
   5.2 Characteristic Research on China’s Toothpaste Users in 2010
      5.2.1 Characteristics of Colgate Toothpaste’s Users 
      5.2.2 Characteristics of Crest Toothpaste’s Users
      5.2.3 Characteristics of Zhonghua Toothpaste’s Users
      5.2.4 Characteristics of Darlie Toothpaste’s Users
      5.2.5 Characteristics of Yunnan Baiyao Toothpaste’s Users 
      5.2.6 Characteristics of LG Bamboo Salt Toothpaste’s Users
      5.2.7 Characteristics of Amway Glister Toothpaste’s Users

6. Economic Operation Analysis of Toothpaste Industry
   6.1 Analysis of Toothpaste Output from 2010 to 2011
   6.2 Main Economic Indicator Analysis of Toothpaste Industry from 2010 to 2011
   6.3 Analysis of China’s Toothpaste Industrial Performance from 2010 to 2011
      6.3.1 Analysis of Industrial Profitability from 2010 to 2011
      6.3.2 Analysis of Industrial Operation Capability from 2010 to 2011
      6.3.3 Analysis of Industrial Solvency from 2010 to 2011
      6.3.4 Analysis of Industrial Growth Capability from 2010 to 2011

7. Import and Export of China’s Toothpaste Industry
   7.1 Import Analysis of China’s Toothpaste Industry from 2010 to 2011
   7.2 Export Analysis of China’s Toothpaste Industry from 2010 to 2011

8. Development Analysis of Toothpaste Market Segment
   8.1 Traditional Chinese Medicine Toothpaste
       8.1.1 Analysis of Industrial Development Status Quo from 2010 to 2011
       8.1.2 Analysis of Market Scale from 2010 to 2011
       8.1.3 Analysis of Industrial Development Strategy from 2010 to 2011
   8.2 Fluoride Toothpaste
       8.2.1 Introduction
       8.2.2 New Standards
       8.2.3 Limit of Fluorine Content in Children’s Toothpaste
   8.3 Salty Toothpaste
      8.3.1 Development Status
      8.3.2 Salty Toothpaste became the First Choice of Consumers

9. Development Analysis of Relevant Industries
   9.1 Toothbrush
       9.1.1 Analysis of Toothbrush Market
       9.1.2 Analysis of Electric Toothbrush Market Opportunity
       9.1.3 Development Trend of Toothbrush Industry
   9.2 Mouthwash
       9.2.1 Introduction 
       9.2.2 Mouthwash Brand
       9.2.3 Introduction of Consumption Status
   
10. Regional Market Analysis of China’s Toothpaste Industry
   10.1 North China
   10.2 Northeast Region
   10.3 Eastern China
   10.4 South China
   10.5 Central China
   10.6 Western China

11. Consumer Market Analysis of China’s Toothpaste Industry
   11.1 Income Analysis of China’s Toothpaste Consumer  
       11.1.1 Analysis of China’s Population and People’s Livelihood
       11.1.2 Analysis of Consumer Income Level from 2010 to 2011
       11.1.3 Analysis of Consumer Confidence Index in 2011
   11.2 Research on Target Consumer Group of Toothpaste Products
       11.2.1 Consumer Views to Toothpaste Prices
       11.2.2 Consumer Views to Toothpaste Demanded Functions 
       11.2.3 Consumer Views to Demanded Suitable Toothpaste Type
   11.3 Factors Affecting Consumer Behavior
       11.3.1 Social Productive Force
       11.3.2 Consumers’ Income and Commodity Price
       11.3.3 Personal Preference
       11.3.4 National Tradition
       11.3.5 Individual Character and Self-concept
 
Chapter II. Industrial Competitive Structure

12. Competitive Structure Analysis of Toothpaste Industry
   12.1 Analysis of Industrial Competitive Structure
   12.2 Analysis of Industrial Concentration Degree
       12.2.1 Analysis of Market Concentration Degree
       12.2.2 Analysis of Enterprise Concentration Degree
   12.3 Overview of Competitive Structure in China’s Toothpaste Industry
   12.4 Research of Toothpaste Brands in 2010
   12.5 Competitive Structure Analysis of Toothpaste Industry from 2010 to 2011

13. Competitive Strategy Analysis of Toothpaste Enterprises
   13.1 Competitive Strategy Analysis of Toothpaste Market
       13.1.1 Product Upgrade
       13.1.2 Focus on Channel Construction
       13.1.3 Brand Construction
   13.2 Competitive Strategy Analysis of Toothpaste Enterprises
       13.2.1 Foreign Capital 
       13.2.2 Native Capital
       13.2.3 Other Kinds of Capital

14. Competitive Analysis of Foreign Key Toothpaste Enterprises
   14.1 Colgate-Palmolive Company
       14.1.1 Company Profile
       14.1.2 Analysis of Competitive Advantages
       14.1.3 Operation Situation
       14.1.4 Development Strategy from 2012 to 2015
   14.2 Procter & Gamble (P&G)
       14.2.1 Company Profile
       14.2.2 Analysis of Competitive Advantages
       14.2.3 Operation Situation from 2012 to 2015
       14.2.4 Development Strategy from 2012 to 2015
   14.3 Unilever
       14.3.1 Company Profile
       14.3.2 Analysis of Competitive Advantages
       14.3.3 Operation Situation from 2012 to 2015
       14.3.4 Development Strategy from 2012 to 2015
   14.4 LG Household & Health Care
       14.4.1 Company Profile
       14.4.2 Analysis of Competitive Advantages
       14.4.3 Operation Situation from 2012 to 2015
       14.4.5 Development Strategy from 2012 to 2015

15. Competitive Analysis of Key Toothpaste Enterprises
   15.1 Guangzhou Masson Share Co. Ltd.
       15.1.1 Company Profile
       15.1.2 Analysis of Competitive Situation
       15.1.3 Development Strategy from 2012 to 2015
   15.2 Liuzhou LMZ Co., Ltd.
       15.2.1 Company Profile
       15.2.2 Analysis of Competitive Advantages
       15.2.3 Operation Situation from 2010 to 2011
       15.2.4 Development Strategy from 2012 to 2015
   15.3 Yunnan Baiyao Group Co., Ltd.
       15.3.1 Company Profile
       15.3.2 Sales Mode
       15.3.3 Operation Situation from 2010 to 2011
       15.3.4 Development Strategy from 2012 to 2015
   15.4 Nice Group
       15.4.1 Company Profile
15.4.2 Operation Situation from 2010 to 2011
15.4.3 Development Strategy from 2012 to 2015
   15.5 Dencare (Chongqing) Oral Care Co., Ltd.
       15.5.1 Company Profile
       15.5.2 Analysis of Competitive Advantages
       15.5.3 Shortage of Dencare
   15.6 Haolai Chemical (zhongshan) Co., Ltd.
       15.6.1 Company Profile
       15.6.2 Analysis of Competitive Advantages
       15.6.3 Development Strategy from 2012 to 2015


Chapter III. Forecast of Industrial Prospect

16. Analysis of Toothpaste Industrial Development Trend
   16.1 Prospect and Opportunity Analysis of China’s Toothpaste Industry
   16.2 Development Trend Analysis of China’s Toothpaste Market from 2012 to 2015
       16.2.1 Product Aspect
       16.2.2 Price Aspect
       16.2.3 Channel Aspect
       16.2.4 Promotion Aspect
       16.2.5 Packaging Aspect
       16.2.6 Spread Aspect

17. Forecast of Toothpaste Industrial Development
   17.1 Forecast of Demand and Consumption
       17.1.1 Forecast of Market Scale from 2012 to 2015
       17.1.2 Forecast of Industrial Gross Output Value from 2012 to 2015
       17.1.3 Forecast of Industrial Sales Revenue from 2012 to 2015
       17.1.4 Forecast of Industrial Total Assets from 2012 to 2015
   17.2 Demand and Supply Forecast of China’s Toothpaste Industry
       17.2.1 Supply Forecast from 2010 to 2015
       17.2.2 Demand Forecast from 2012 to 2015
       17.2.3 Supply and Demand Balance Forecast from 2012 to 2015

Chapter IV. Research of Investment Strategy

18. Investment Status Quo Analysis of Toothpaste Industry
   18.1 Investment Status Analysis of Toothpaste Industry in 2010
       18.1.1 Investment Status by Registration in 2010
       18.1.2 Investment Status of Small-sized, Medium-sized and Large-sized Enterprises in 2010
       18.1.3 Investment Status by Holding Type in 2010
   18.2 Investment Status Analysis of Toothpaste Industry in 2011
       18.2.1 Investment Status by Registration in 2011
       18.2.2 Investment Status of Small-sized, Medium-sized and Large-sized Enterprises in 2011
       18.2.3 Investment Status by Holding Type in 2011

19. Investment Environment Analysis of Toothpaste Industry
   19.1 Analysis of Economic Development Environment
   19.2 Analysis of Policy, Laws and Regulations Environment

20. Investment Opportunity and Risk of Toothpaste Industry
   20.1 Comparison and Analysis of Industrial Activity Coefficient
   20.2 Comparison and Analysis of the Rate of Return on Investment
   20.3 Return on Investment Forecast of Toothpaste Industry from 2012 to2015
   20.4 Analysis of Investment Risk and Control Strategy 

21. Research of Toothpaste Industrial Investment Strategy
   21.1 Research of Development Strategy
   21.2 Strategic Thinking of China’s Toothpaste Brands
       21.1.1 Significance of Enterprise Brands
       21.1.2 Meaning of Brand Strategy Implement
       21.1.3 Status Quo Analysis of Toothpaste Brands
       21.1.4 Brand Strategy of China’s Toothpaste Enterprises
       21.1.5 Strategic Management Strategy of Toothpaste Brands 
   21.3 Operation and Management Strategies of Toothpaste Enterprises
       21.3.1 Grasp the Market Demand
       21.3.2 Establish a Wide Network and Convenience for Purchase
       21.3.3 Stimulate Consumption and Create Demand
       21.3.4 Focus on Product Brands
       21.3.5 Control Product Quality
       21.3.6 Strengthen Management and Controlling Force
       21.3.7 Strengthen the Advertising Promotion
   21.4 Research of Toothpaste Industry Investment Strategy

"

報告描述

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"In China, the most needed type of toothpaste is the whitening type. This shows that consumers pay great attention to vigorous and graceful. Currently, image is a very important project, so teeth whitening became a hot topic gradually. It is easy to see that with the development of society, people pay more and more attention to their images. Teeth are also a part of image and tooth whiting becomes a concern issue, too. Therefore, the whitening toothpaste has become the pursuit of consumers.

Key highlights of the report:

Consumer Survey and Analysis of China’s Toothpaste Market
Development of Segment Market and Relevant Industries
Status quo and Competitive Structure of China’s Toothpaste Market
Investment Opportunity, Risk and Counter-Strategy of Toothpaste Industry

Please note: The report is Chinese version. We will provide the English version in three business days.
"
 

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